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Course Description:
The Digital Marketing and E-Commerce program at St. Magdalen Institute (SMI) is designed to equip students with the skills and knowledge required to succeed in the fast-paced world of online marketing and e-commerce. This course covers a wide range of topics including digital advertising, content marketing, social media marketing, search engine optimization (SEO), email marketing, analytics, and e-commerce strategy. Students will learn how to create effective digital marketing campaigns that drive traffic, increase brand visibility, and generate sales across various digital platforms.
Through a blend of theoretical learning and practical applications, students will gain hands-on experience using digital marketing tools and platforms. The curriculum includes case studies, real-world projects, and internships, allowing students to apply their knowledge to actual business scenarios. Graduates will be prepared to take on roles such as digital marketing specialist, social media manager, content marketer, SEO expert, e-commerce manager, and more. The program also provides a foundation for students to pursue further studies or entrepreneurship opportunities in the digital marketing and e-commerce space.
The Digital Marketing and E-Commerce program spans 2 years. It combines classroom instruction with hands-on projects, digital marketing campaigns, and internships. Students will have the opportunity to work with real businesses, analyze data, and implement strategies to achieve measurable outcomes. The course culminates in a capstone project where students develop a comprehensive digital marketing plan for an e-commerce business or a real-world client.
Upon graduation, students will earn a diploma in Digital Marketing and E-Commerce. Career opportunities include digital marketing specialist, social media manager, content marketer, SEO expert, e-commerce manager, digital analyst, and more. Graduates will be well-prepared to work in a wide range of industries, from startups to multinational corporations. The program also opens doors to freelance work, consulting, and entrepreneurship in the digital marketing and e-commerce sector.
Free
